Hospitality Marketing: Best Ways to Market Your Venue

HOSPITALITY MARKETING: THE BEST WAYS TO MARKET YOUR VENUE

When it comes to marketing in the hospitality industry, there are many different approaches to consider.

From traditional marketing methods such as email to the more popular digital trends like influencers, marketing your venue successfully has never been more complex.

But also, the opportunity has never been greater, because there are so many different avenues to try.

Getting creative with your hospitality marketing is the key to success. In this blog post we run through the best marketing strategies for your business.

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Website Optimisation

It sounds simple, but it’s amazing how many venues don’t get the basics right. First and foremost, your website needs to be user-friendly and contain information that will be of relevance to your customers.

At CJ Digital, we will conduct a full website audit for you and give you the top tips you’ll need to bring your website to the digital era.

Want a brand new one? Let us create one for you. Sites can be made really simple for beginners – Word Press CMS functionality is very user friendly.

Local SEO: Hospitality Marketing Basics

If you don’t know what Google’s Local Pack is, this is your warning to get yourself up to speed.

For venues to be successful, you need to appear in Google’s top 3 results when a potential customer searches for “restaurants in London” (for example). There are many tricks to succeeding here and these are all bundled in under the term “Local SEO”.

As part of our all-in marketing packages, we’ll take care of this for you and share all of the secrets you’ll need to succeed. Packages start from as little as £1,000 per month for this service.

To get yourself started, search for your hospitality type, e.g. restaurant/bars/nightclubs “near me” on Google. If you don’t appear in the top 3, reach out to us. We’ll get you there.

Traditional SEO: A Must-Have

This term you probably are more familiar with.

SEO refers to “Search Engine Optimisation” and it’s one of the most powerful ways to market your business. To make sure your venue appears on Google when a user searches for a specific query, you’ll need to nail down your “search terms” and “keywords”.

For example, if you want to rank on Google for an Italian Restaurant, you’ll need to focus on the specific keywords in order to appear.

We’re currently working with Vins Restaurant on this exact term and seeing some great results.

PPC Ads: Spend Money to Make Money

PPC stands for “pay-per-click” and it does exactly what it says on the tin.

Essentially, in order to get more traffic to your venue’s website, you can set up Google Ads whereby you’ll only pay each time somebody clicks on the link.

There’s a science and an art to getting this right. Create a clickbait style ad and you’ll pay through the roof with very little conversions. Get it bang on and you’ll see an incredible return on your investment.

We have lots of experience managing PPC ads at CJ Digital and we constantly re-optimise and re-target to ensure you’ll get the best return from your marketing spend. We have managed to get over 100 restaurants in the top spots on Google in the last 3 years – giving us the title of the ‘best restaurant marketing agency in the UK’ for 2 years running.

Influencer Marketing: A New Strategy for Success

Influencer marketing is becoming more and more popular in the hospitality industry.

It’s easy to see why, because at your venue you have something you can offer the influencers at a very low price – food & drink.

Essentially, an influencer will come to your venue, experience your USP and advertise to all of their followers on social media.

Instagram and TikTok are the two influencer mediums we are most experienced in and we have a fully vetted database so we’ll make sure you’re paired only with those that are right for your business.

Blogging: Especially About Hospitality Marketing

Blogging is a great way to pack your website with the keywords we’ve mentioned above.

A blog also gives your customers a reason to return to your website. You’ll need to produce a blog post at least once a week, but if you master the art of blogging and create topics that are of interest to new readers searching the web too.

We’ve also included guest blogging here. A lot of blogs will allow you to submit posts to their website which can link back to your own for that extra bit of SEO juice.