1 Lombard Street, Bank, London

Increased online traffic, launched a new brunch and helped 1 Lombard Street achieve a record-breaking financial year in 2023.

Key Results (last 12 months)

40,000 visits a month via Search

Ranking for 2000 keywords

Added £20k revenue per month

Involvement

SEO
Influencers
PPC
Email
Consultancy

01. OVERVIEW

CJ Digital partnered with 1 Lombard Street to elevate their digital marketing strategy and drive exceptional results. We conducted a comprehensive audit of their online presence, identifying key areas for improvement. Leveraging our expertise in hospitality marketing, we implemented targeted social media campaigns, SEO optimizations, and email marketing initiatives. By crafting engaging content that resonated with their audience, we successfully increased online visibility, generated valuable leads, and ultimately contributed to 1 Lombard Street’s record-breaking year in 2023.

02. SOLUTION

To achieve 1 Lombard Street’s goals, CJ Digital implemented a multi-faceted marketing strategy. We leveraged the power of influencer marketing to reach their target audience and create buzz around their brand. Simultaneously, we optimized their website for search engines (SEO) to improve organic visibility and attract potential customers. Our marketing consultancy provided strategic guidance and tailored recommendations to align their marketing efforts with their business objectives. To drive immediate results, we executed targeted pay-per-click (PPC) advertising campaigns. Additionally, we crafted engaging email campaigns to nurture leads and foster customer loyalty.

3. RESULTS

Through our strategic marketing efforts, CJ Digital helped 1 Lombard Street achieve remarkable results. Organic traffic from Google surged to an impressive 40,000 monthly visits, a significant increase from the 6,000 visits recorded just 12 months prior. This growth was fueled by our successful SEO optimization, which resulted in the restaurant ranking for over 2,000 relevant keywords. These improvements directly translated into increased revenue, with 1 Lombard Street generating an additional £20,000 per month. The restaurant’s record-breaking year in 2023 is a testament to the effectiveness of our marketing strategies.

One of our notable achievements was the successful launch of bottomless brunch on Saturdays. The popularity of this offering was immediate, with bookings sold out for three months in advance. Additionally, we introduced a steak frites evening, which proved to be a resounding success. Average covers increased from 10 to over 80, demonstrating the strong demand for this new menu item.