Brick & Bourbon, Minneapolis

Increase bookings and walk-ins for one of Minneapolis’ most stylish venues. We increased their social media presence and generated more revenue.

Key Results (last 12 months)

2k to 5k followers on Instagram

+25% increase in revenue

Sold over $30k vouchers in 12 months

Involvement

SEO
Facebook + Instagram
Paid Social
Influencers
Consultancy

01. OVERVIEW

CJ Digital took Brick & Bourbon, a hospitality establishment in Minneapolis, from a strong social media presence to a thriving online community. Through our strategic marketing efforts, we helped Brick & Bourbon achieve significant growth, including a follower increase on Instagram from 2k to 5k, a revenue increase of over 25%, and impressive voucher sales exceeding $30,000 within a year.

02. SOLUTION

At CJ Digital, we implemented a multi-faceted digital marketing strategy to achieve Brick & Bourbon’s goals. Here’s a breakdown of our approach:

1. SEO & Social Media Management, Leveraging Influencer Marketing & PPC:

We optimized Brick & Bourbon’s online presence through strategic Search Engine Optimization (SEO) techniques, ensuring their website ranked higher in search results for relevant keywords like “cocktail bars near Minneapolis” or “restaurants in Minneapolis.”
In conjunction with SEO, we took charge of their social media management, crafting engaging content calendars and executing targeted campaigns across platforms like Instagram to cultivate a strong brand voice and connect with their target audience. To further amplify reach, we strategically partnered with relevant influencers, inviting them to experience Brick & Bourbon’s unique offerings and share their experiences with their established followings.
Additionally, we employed Pay-Per-Click (PPC) advertising to drive targeted traffic to their website and social media pages, ensuring Brick & Bourbon reached potential customers actively searching for similar experiences.

2. Cultivating Brand Advocacy Through Influencer Engagement:

Understanding the power of social proof, we curated a strategic influencer outreach program. We identified social media personalities with engaged followings that aligned with Brick & Bourbon’s target audience and brand image. By inviting these influencers to experience Brick & Bourbon’s hospitality firsthand, we fostered genuine connections and encouraged them to share their experiences with their audience. These authentic endorsements not only boosted brand awareness but also generated excitement and trust among potential customers.

3. Launching B Social: A Tailored Approach for a New Concept:

The launch of B Social, Brick & Bourbon’s new concept bar in St Cloud, presented a unique opportunity. We leveraged our existing digital marketing expertise to create a targeted strategy specifically for B Social. This involved developing a distinct social media presence for B Social, crafting content that highlighted its unique offerings and atmosphere, and potentially implementing localized SEO tactics to ensure strong visibility within the Minneapolis area. By personalizing our approach, we ensured a successful launch for B Social, attracting its target audience and establishing it as a destination spot.

3. RESULTS

CJ Digital’s data-driven approach yielded significant results for Brick & Bourbon. Their social media presence flourished, with their Instagram follower base experiencing a 150% increase, growing from 2,000 to a thriving community of 5,000 engaged followers. This translated directly to their bottom line, with Brick & Bourbon experiencing a remarkable 25% increase in revenue. We also played a key role in driving sales through targeted digital marketing efforts. Our strategies facilitated the sale of over $30,000 in gift vouchers within just 12 months, a testament to the effectiveness of our campaigns in generating excitement and interest.

But the success goes beyond follower growth and sales figures. We implemented strong SEO tactics that significantly boosted Brick & Bourbon’s online visibility. Within a timeframe of just 6 months, their organic search traffic on Google jumped from 19,000 to 28,000, a clear indication of their improved ranking for relevant keywords. This translates to Brick & Bourbon appearing higher in search results for potential customers actively seeking similar experiences, driving more qualified traffic to their website and ultimately, their establishments. The impressive results extend even further, with Brick & Bourbon now ranking for a staggering over 7,000 keywords on Google. This comprehensive dominance in search engine results positions them as a leader in their industry and ensures they are top-of-mind for potential customers.