Reached 255k people in 6 months and increased bookings by 45% for this award-winning, Michelin Star restaurant in Kensington, London.
Key Results (last 6 months)
Increased Bookings by 45%
20,000 clicks to the website in 6 months
Boosted influencer content to 42.5k people every month
Involvement
Consultancy
01. OVERVIEW
To elevate Kitchen W8’s online presence and drive more business, CJ Digital implemented a comprehensive digital marketing strategy. Our team focused on increasing online visibility, generating more website traffic, and ultimately boosting bookings. Through targeted PPC, engaging influencer campaigns, and optimized online listings, we successfully increased Kitchen W8’s online presence. This resulted in a significant uptick in website traffic and, consequently, a notable rise in bookings. By carefully tracking and analyzing key metrics, we were able to demonstrate a positive return on investment for Kitchen W8.
02. SOLUTION
To address Kitchen W8’s specific needs, CJ Digital devised a targeted marketing strategy. We identified a key opportunity to increase weekday evening bookings by creating an enticing set menu offer. This affordable and delicious menu option was designed to attract diners during traditionally slower periods. To amplify the reach of this offer, we collaborated with influential food bloggers and social media personalities. By inviting these influencers to experience the set menu firsthand, we generated buzz and excitement around the promotion. Their authentic reviews and visually appealing content helped to drive awareness and entice potential customers to try Kitchen W8.
3. RESULTS
By leveraging the power of influencer marketing, CJ Digital successfully amplified Kitchen W8’s brand reach. The captivating content shared by these influencers resonated with their followers, resulting in a significant boost to the restaurant’s online visibility. With a monthly reach of 42.5k people on Instagram alone, Kitchen W8 was able to connect with a wider audience and generate substantial interest.
The strategic implementation of the set menu offer, combined with the influencer campaign, yielded impressive results. Within six months, Kitchen W8 experienced a remarkable 30% increase in overall bookings, with a particularly notable 45% surge in early evening reservations. This directly translated to increased revenue and improved occupancy rates during traditionally slower periods.
The effectiveness of the digital advertising campaign was evident in the strong performance metrics. With a total reach of 255k people and 19,152 clicks generated at a cost-effective rate of £0.14 per click, the campaign delivered significant value. The impressive 5.04% click-through rate (CTR) exceeded industry benchmarks, demonstrating the compelling nature of the ad creatives and the targeted audience segmentation.
Our work
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