Press Coffee, London

Increase online sales as well as increase footfall to the two central London cafes. We optimised their key social media platforms for growth, reshaped their SEO strategy and got incredible results from PPC.

Key Results:

+10% – Online Sales Revenue

+40% – Traffic from Google

+2000 – Monthly Unique Visitors

+23% – More Instagram Followers

Involvement

SEO
Facebook + Instagram
Paid Social
Consultancy

01. OVERVIEW

CJ Digital worked with Press Coffee for the whole of 2022 and we were brought on to mainly increase their online sales. With two successful cafes next to each other in Central London, we also helped boost the footfall at both locations. SEO was the main driver for both the online sales and people discovering the cafes on Google’s map.

2. SOLUTION

Press Coffee’s cafes were incredibly successful due to their location but the online sales of the coffee was practically non-existent. Online coffee is an incredibly saturated and competitive space so it was certainly a challenge.

CJ Digital approached this by focusing on less competitive keywords that still had pretty good search volume. We knew this strategy would bring the most results, getting Press in the first positions of the map. We created a keyword matrix and added a blog to the website so Press could rank for more keywords. We then continued optimising and improving visibility across the site to allow the growth of organic performance. A strong content strategy was produced driving consistent seasonality content aiming to boost local authority and niche audiences to the website. As well as on-page SEO we focused on getting Press featured in key articles to drive traffic as well as bringing their domain authority to a competitive level.

Across the Social campaign, we took a full funnel approach to increase reach and brand awareness by prioritising traffic, engagement, conversion and lifetime value. This was achieved by producing visually creative and engaging content, highlighting the coffee brand’s story and a mixture of relevant visuals and accompanying materials in the form of still images and video.

3. RESULTS

Due to how competitive coffee is online we saw better results in the first 3 months in the way of footfall to the cafes. This is because we focused on location based keywords to begin with as they were easier to rank for. After 5 months we started to see some uptick in sales online as we started to surpass some key competitors online.

We grew the Instagram account by over 23% and revenue increased slightly by 10%.

This was definitely one of our harder accounts to work on as we were judged on the amount of online sales, which isn’t something we usually do. We were proud of the results we did get for Press considering the competitive nature of the space, but we no longer work with them and wish them every single bit of success in the future.