Whether you’re a seasoned cocktail enthusiast or a curious newcomer, The Rabbit’s Hole is a speakeasy sanctuary that promises an unforgettable experience with every pour.
Key Results (last 6 months)
Increased bookings by 40% Monday – Wednesday
Over 1m impressions from influencer videos
Increased organic traffic from Google by 200%
Involvement
Consultancy
01. OVERVIEW
CJ Digital partnered with The Rabbit’s Hole to strategically address key business objectives. Our tailored approach focused on driving increased foot traffic during their traditionally quieter Monday to Wednesday period through targeted marketing campaigns. Simultaneously, we implemented strategies to enhance their online presence, successfully boosting website traffic and expanding their social media following, thereby strengthening their brand visibility and customer engagement within the competitive hospitality landscape.
02. SOLUTION
To achieve The Rabbit’s Hole’s objectives, CJ Digital implemented a comprehensive and integrated marketing solution. This involved a multi-faceted approach leveraging the power of Social Media marketing to build brand awareness and engagement, targeted PPC campaigns to drive immediate website traffic and bookings, and strategic collaborations with relevant Influencers to reach new audiences and build credibility. Furthermore, we developed engaging Email marketing campaigns to nurture customer relationships and promote special offers, alongside SEO optimisation to improve organic visibility. Our ongoing Consultancy ensured strategic alignment, and all these elements were delivered through our All-in marketing packages, providing a cohesive and effective solution for The Rabbit’s Hole.
3. RESULTS
Our targeted strategies delivered significant tangible results for The Rabbit’s Hole. By implementing tailored campaigns focused on their quieter Monday to Wednesday period, we successfully increased their bookings during these days by an impressive 40%. This direct impact on revenue during off-peak times demonstrates the effectiveness of our approach in driving foot traffic and optimising their operational capacity.
Leveraging the power of influencer marketing proved to be a highly successful element of our strategy. Through carefully selected collaborations and engaging content creation, we generated over 1 million impressions from influencer videos showcasing the unique atmosphere and offerings of The Rabbit’s Hole. This extensive reach significantly amplified their brand visibility and introduced their venue to a vast and relevant audience.
Furthermore, our comprehensive digital marketing efforts substantially enhanced The Rabbit’s Hole’s online presence and organic reach. Our SEO optimisation strategies led to a remarkable 200% increase in organic traffic from Google, ensuring a consistent stream of highly qualified visitors to their website. Notably, we also achieved a coveted first-page ranking on Google for the highly competitive keyword ‘best cocktail bars in London’. Complementing this, our engaging social media management resulted in a rapid growth of their Instagram following, adding 3000 new followers in just two months and fostering a more vibrant and engaged online community.
Our work
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