If you’re looking for help boosting your website traffic, you may want to consider working with a pub seo agency.
These agencies can help improve your website’s search engine rankings, which will in turn increase your website traffic.
In this blog post, we will discuss the top three tips for how to use SEO to boost your website traffic. Keep reading to learn more!
Before we begin we quickly want to dicuss what SEO is and the different between SEO and local SEO.
What is SEO?
SEO (Search Engine Optimization) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
What is Local SEO?
Local SEO is a type of SEO that focuses on optimizing a website for local search results. This can be done by including location-specific keywords in your website content, as well as making sure your website is listed in relevant local directories.
Google has a local pack, which is the top 3 results on the map. This is where you want your pub to be.
Now that we have discussed what SEO and Local SEO are, let’s move on to our tips!
Tip 1: Include the keywords you want to rank for on your website
When you are trying to rank for certain keywords, it is important to make sure those keywords are included on your website. This can be done in the website content, as well as the website title and meta tags.
If you’re not sure which keywords to target, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will help you find relevant keywords that people are searching for.
Consider adding a blog to your website so you can rank for more keywords without stuffing the core text of your website which won’t read well.
A good pub SEO agency can optimise your on-page SEO efforts to make sure Google knows what keywords you want to rank for.
Tip 2: Get backlinks from relevant websites
Backlinks are an essential ingredient to driving your website up the ranks of search engine results. For maximum impact, aim for high-quality backlinks from other reputable websites.
To get these links, simply reach out and ask or submit guest posts with a link in the author bio section – there’s no need to leave it solely down to chance! If you’re unsure where exactly to look for relevant sites that fit this criteria, Moz Link Explorer can point you towards ones which have earned themselves a high ranking on their trusted scale.
A great pub SEO agency can be invaluable in helping maximize your website’s ranking on Google. To ensure that backlinks are as effective and targeted as possible, they should enabled from sites relevant to the subject matter – for example, if you have a blog post about home brewing, then finding another site related to beer or home brewing will give the most beneficial link juice.
Tip 3: Use Google My Business
Take advantage of Google My Business to get more local customers! GMB is a free and easy way to list your pub’s name, address, phone number, hours of operation on both Search & Maps.
Claiming your listing allows you the opportunity to provide further details about what makes your pub unique as well as incorporate photos that capture its essence – all essential components for maximising its visibility in relevant searches made by potential patrons near you.
Adding your pub to GMB is a great way to improve your local SEO and get more people through the door!
The trick to ranking on Google’s map of results is to leverage the following:
a) Make sure you have a high number of reviews
b) Make sure you have a good rating (4.5 and above is what you need for the top spots)
c) Make sure keywords are being written about in the reviews as these are counted
d) Make sure you have a good DA score by getting backlinks
These are just a few tips on how you can use SEO to boost your website traffic. If you want help with SEO for your pub, consider working with us, a pub SEO agency based in London.